The growth of the eSports industry hasn’t gone unnoticed by big mainstream brands. Popularity has been demonstrated by the increase in views over the years. This has caused an influx in investments from giant companies looking to dip their toe into the upcoming industry. Here are 3 well-known brands that are currently participating in eSports events.
The famous football club Manchester United are one of the many organisations getting involved in gaming. They’ve been participating in eSports events over the past couple of years, including the ePremier League season 19&20. The 2020 league involved 20 teams from the Barclays Premier League. Who competed over a 15-day period to be crowned champions for both PS4 and Xbox.
United even participated in the international “eFootball.pro Cup” hosted by the creator of Pro Evolution Soccer, Konami. The tournament entailed 9 clubs from all over Europe. Each choosing 3 of their finest professional eSports players to go head to head with the opposing sides. Other teams competing in this tournament included Barcelona, Bayern Munich and Juventus battling it out to win the title.
In 2017, the NBA 2K eSports league announced 17 teams to take part in their inaugural season designed for the best of basketball gamers to compete against each other. The league debuted in 2018, and Pacers Gaming were one of the contenders. Currently the team has over 50,000 subscribers on their YouTube Channel where they showcase their impressive skills and team-based events.
Other NBA teams that compete include the Boston Celtics, Cleveland Cavaliers, and the Dallas Mavericks.
FC Schalke 04 eSports started in 2016. Since then it has grown into one of the most famous eSports organisations in Europe. Their League of Legends team has already participated in many European tournaments, such as multiple LEC’s (which is the top European league for LoL) as well as the EU Championship Series.
Like Manchester United, Schalke also have a presence in football-based eSports events, as they too were one of the few teams competing in the eFootball.pro Cup tournament.
There are hundreds if not thousands of other companies who have sponsorships in eSports teams & events, including Nike, Coca Cola, Redbull and Chillblast.
Don’t forget to have your bets placed to show support during their next big event!